One of the world’s most recognizable public spaces put the
spotlight on the world’s most-read book Sunday night to kick off Global Bible Month.
On Nov. 1, Fellowship of
Christian Athletes (FCA) was
featured alongside YouVersion in Times Square from 8–9 p.m. ET, with
approximately 30 other ministry partners and leaders. The event celebrated the
Bible and encouraged people to engage with Scripture every day in November.
For FCA, the display reflected a ministry priority
that reaches far beyond the iconic landmark: putting God’s Word into the hands
and daily lives of coaches and athletes.
“A moment like this in
Times Square can capture people’s attention, but our hope is that it leads them
to something lasting: opening God’s Word and allowing it to shape their lives,”
said FCA President and CEO Shane Williamson. “Throughout Global Bible Month, we
want coaches, athletes and people everywhere to discover the truth of
Scripture, grow in it and carry it into the relationships and communities God
has given them.”
Global Bible Month brings ministries, organizations and others
together each November to celebrate the Bible and encourage consistent
engagement with Scripture. As part of the month, YouVersion is inviting people to take its 30-Day Bible Challenge by engaging with Scripture in the Bible App for 30 consecutive days through Bible Plans, Guided
Scripture, Guided Prayer and time in God’s Word. Participants who complete the
challenge earn a special Global Bible Month badge.
For YouVersion, the vision for this moment took shape during a
milestone year. In 2025, as the ministry approached 1 billion installs across
its Family of Apps, leaders saw an opportunity to spark a global conversation
about the Bible and its enduring influence. This November, YouVersion hopes to
build on that momentum.
The Times Square feature highlighted a partnership that combines
YouVersion’s digital reach with FCA's ministry to coaches and
athletes. FCA creates Bible Plans
tailored to the sports community that can be used individually or incorporated
into Huddles and other small-group ministry.
FCA’s global reach made it a
natural fit for the Times Square feature. FCA contributes Bible
content that serves audiences beyond the United States, including resources
created for challenging ministry environments such as Ukraine.
"FCA has walked alongside athletes and
coaches for generations. We’re honored to help carry that encouragement into
people’s daily lives through the Bible App, and we’re excited to see what God
does as more people open His Word together,” said YouVersion Founder and CEO
Bobby Gruenewald.
That vision continues this November as ministries, organizations
and global brands rally around Scripture, encouraging people to make Bible
engagement a consistent part of their lives.
“The Bible has always
been at the heart of FCA’s ministry because lasting transformation begins with
God’s Word,” said FCA Chief Strategy Officer Jeff Martin. “Whether Scripture is
opened in a Huddle, read in a locker room or shared between a coach and an
athlete, it gives people truth they can carry into competition and every part
of life. Seeing that message displayed in Times Square was a powerful reminder
that God’s Word belongs in every arena.”
-FCA-
Photo courtesy of Life.Church